Earlier this week, Nirvino, a social networking site (and mobile application) that encourages users to recommend and review drinks, hosted a Bols Genever cocktail party at Beekman Bar & Books. Created in Holland during the 16th century, Genever is the original recipe for gin, although the white spirit tastes very different from the London Dry style of gin. Made with maltwine (distilled from corn, rye, and wheat), and various botanicals (including ginger, coriander, and, of course, juniper berries), Bols Genever has a rich, slightly floral, malty flavor and is very smooth and neutral. Relaunched last year, the spirit has been a hit with NYC mixologists and won the Best New Spirit award at this summer's Tales of the Cocktail. It's especially relevant to the classic cocktail revolution since Genever was one of four main ingredients called for in many cocktails created by the pioneer of American bartending, Jerry Thomas.
For the Nirvino event, Ben Scorah, mixologist and managing partner of Bar & Books, mixed cocktails that would normally feature scotch whisky and used the Bols Genever instead. Guests were encouraged to sample three different concoctions--a Green Apple-Infused Old Fashioned, a Dutch Blood & Sand, and a Holland Razorblade (Bols Genever, lemon juice, simple syrup, and cayenne pepper). A laptop was connected to a large flatscreen TV that scrolled live reviews by Nirvino users of the cocktails, so everyone could see that the Blood & Sand was clearly the crowd favorite. Tal Nadari and Katie Darling of Lucas Bols Spirits were on hand to share more information about Bols Genever, and at the end of the event, two Nirvino users were chosen at random to win bottles of Bols Genever and cocktail shakers. Tomas Delos Reyes, the NYC representative for Nirvino, says these cocktail events will be happening monthly, so if you want to join in, just sign up as a member at Nirvino.com.