Breaking: Creme Yvette on Shelves in NYC!

She's finally here! Although she's more of a reincarnate than a newborn, Creme Yvette, the highly anticipated liqueur from the makers of St-Germain elderflower liqueur, is now on sale at Astor Wines & Spirits for $41.99. I'm still finding out which other liquor shops are stocking it--Park Avenue Liquor expects to have it soon and there is already a customer waiting list! Featuring notes of berries, spices, honey, vanilla, and a hint of violet petals, Creme Yvette disappeared in 1969, but Robert Cooper’s family has the rights to the recipe and has been fine-tuning it for relaunch.

Over the past two years, Creme de Violette has been a hit with mixologists seeking the missing link to a proper Aviation. Classic cocktails that include Yvette are the Blue Moon (2 oz. gin, 3/4 oz. lemon, 1/2 oz. Creme Yvette) and the Union Jack (1 1/2 oz. gin, 1/2 oz. Creme Yvette).

I'm excited to see the reddish-purple Yvette make a splash on NYC cocktail menus. Have an idea for a cocktail recipe featuring Creme Yvette? Comment below, and I'll experiment with some of them--the best recipe will win something cool, I promise!

*Correction: I originally said the original recipe for the Aviation, as found in Hugo Ensslin's 1917 book, "Recipes for Mixed Drinks," included Creme Yvette--it did not, it calls for Creme de Violette--my apologies.

Selena Ricks-Good

Selena Ricks-Good is a New York-based writer and digital strategist with more than 15 years in journalism, brand development, and content marketing. Her writing on food, drinks, travel, and culture has appeared in CBS New York, Time Out New York, Village Voice, and Thrillist. She founded Little Good Life to fill the gap she kept hitting in her own life: thoughtful, opinionated travel writing for families whose kids are past the stroller years. She lives in New York with her husband and a travel-soccer-playing teenage son who has firm opinions about crudo, boba, and pizza.