SELENA RICKS-GOOD: STORYTELLER
When I’m not throwing cocktail parties and producing large-scale events, I’m building relationships and continuously redefining the role of marketing, content creation, and public relations to help clients achieve smashing success. From an early start as one of the youngest staff writers at Maine’s largest newspaper to a culture editor covering NYC’s most illuminating scenes; from public relations director for a groundbreaking private art museum to marketing director for a digital products firm on the bleeding edge of emerging tech — I deliver compelling content that engages audiences, drives growth, and makes a positive impact for a more meaningful future.
Brand launch: opsense
Built new department to develop content marketing, lead generation strategy, email marketing, event marketing, video, social media management, and SEO for this new Internet of Things SaaS product from a leading digital products firm. Coined name, tagline, and delivered content for new website and 360 marketing within a short timeline. Gained national press coverage and editorial placement for the CEO. Wrote scripts for product videos, webinar and speaking engagement content, and created compelling pitch decks that converted new clients worth hundreds of thousands of dollars.
content marketing director: mission data
Ideated and executed a comprehensive marketing strategy, evolving existing content for this leading digital products company. Overhauled company website, wrote thought leadership assets including white papers and case studies, created collateral to support the sales cycle, tripled social media following and engagement, and oversaw analytical reporting to ensure KPIs were met or exceeded.
public relations: mana contemporary
Secured media coverage for art exhibitions and company news for three locations (NY/NJ, Chicago, Miami). Key placements included: The New York Times, Wall Street Journal, Artinfo, Artnet, Observer, Page Six, and Miami Herald. Managed private space rentals and assisted with all aspects of company events, including VIP parties, press previews, and special events during Art Basel Miami Beach for up to 5,000 guests.